AI Insights · Timothy · July 2024
Q2 2024 Drawing & Coloring Apps Performance on Unified Platform
Explore the Q2 2024 trends for the top 5 Drawing & Coloring apps on the unified platform. This report presents user engagement and financial highlights from Sensor Tower.
The second quarter of 2024 has seen varied performance among the top 5 Drawing & Coloring apps on the unified platform. Here's a brief overview of their achievements, with detailed insights available at Sensor Tower.
Pixel Art - Color by Number from Easybrain showcased a fluctuating revenue pattern, ending the quarter with a slight increase to $156K. Downloads saw a peak in early June at 1.16M, while weekly active users (WAUs) grew consistently, reaching 9.1K by the end of June.
Bravestars Publishing's Flag Painting Puzzle had a modest presence in revenue, but downloads and WAUs saw a significant rise in May, with 1.52M downloads and 2.9K WAUs, indicating growing interest.
CrazyLabs LTD's Phone Case DIY experienced a notable uptick in weekly active users, peaking at 4.1K by late June, while downloads more than quintupled from the start of the quarter, reaching 1.71M.
Zego Studio's Color ASMR: Painting Book, despite generating no revenue, saw downloads spike to 668K in early June with weekly active users reaching a high of 7.5K.
Finally, Happy Color®: Coloring Book by X-FLOW maintained a steady revenue, closing at $34K. Downloads and WAUs remained relatively stable, with a slight decline in active users to 8.2K by the quarter's end.
Overall, these apps demonstrate the varied dynamics of the Drawing & Coloring category, with user engagement and financial metrics providing a snapshot of their market positions. For a deeper analysis, Sensor Tower holds further data and insights.
